One designer. Start to launch. Templates are cheap for a reason. One site at a time. Yours. A web designer, not a web subscription. You are not a support ticket.
Custom static sites, personally designed from first call to final handoff.
Web design,
done properly.
Custom, not templated.
Every site is designed from scratch, shaped around you, not built from a template. Your site should look like you — not like a Wix preset.
Yours at launch.
Your domain is in your name. Your hosting account is in your name. The site runs on your terms.
No hosting fees to me.
Your site runs on a Netlify account in your name — I never charge you to host it. The first 30 days include Netlify Pro ($20 to Netlify) so I can handle launch and polish on your behalf.
The cheapest website is the one you keep replacing.
Custom, in the literal sense.
No house style, no signature look. Each site is shaped around the client it’s for — whatever direction that turns out to be.
Master Mechanical Solutions
A full marketing site for an established HVAC contractor: services, service areas, team bios, testimonials, and a contact form wired to their email. Built and written to show up in local Google searches.
View live site
Sundae Cow
A spec build for a downtown Milford ice cream shop. Twelve flavors — three permanent, nine rotating — wrapped around a small-kitchen story and a storefront on Main Street.
View site
Holloway & Finch
A quiet, editorial site for a boutique law firm. Designed to convey gravity without the stock-photo-handshake cliché.
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Maks Donovan
A spec build for a Detroit techno DJ — typography-led, photography-driven, no chrome. Tour data, label discography, and a sound-system architectural break.
View site
Delphine Gray
A spec build for a Marquette poet. The home page is the title poem itself — six full-bleed panels pairing each stanza with a winter photograph. Bibliography, readings calendar, and a quiet contact line round it out.
View site
White Lake Striders
A spec build for a casual running club in White Lake, Michigan. Photo-driven from the hero down — slideshow, scenic break, member triptych — keyed to the rhythm of a small club's year.
View siteBruce did an outstanding job on my website. He provided multiple design concepts upfront, which made it easy to dial in exactly what I was looking for. Communication was clear and consistent throughout the entire process, and he delivered everything on time. The final result looks incredible and functions flawlessly. Highly recommend working with him.
Five steps,
no surprises.
Every project moves through the same calm sequence. You always know what’s happening, what’s next, and what I need from you.
-
I
We talk.
A free 30-minute video call. I listen to what you need and what you’ve got in mind. No pitch deck, no hard sell — just a conversation about whether we’re a fit.
-
II
You get a quote.
If we’re a good match, I send you a written quote within a few days: fixed price, timeline, scope. No tiered packages. No hidden fees. You read it, ask questions, and decide.
-
III
We build together.
Once the quote is signed and the 50% deposit is paid, I send a private preview link with several design directions. You pick the one that feels right, and we refine it from there until it fits.
-
IV
You approve it.
When the site is ready, you sign off in writing and the remaining 50% is invoiced. I run a full pre-launch check — the site works on every device, loads fast, reads well to search engines, and is usable for everyone.
-
V
We launch together.
You create your Netlify account, upgrade to Pro, and add me as a team member for 30 days. I deploy the site and handle any small changes you need after launch. At day 30, you choose: drop to the free plan, or stay on Pro and keep me on as a standing collaborator.
Plain pricing,
plainly stated.
Fixed price per project, paid in two halves. No monthly fees. When the work’s done, the site is yours: domain, hosting account, every file in your name.
What you get
- Fully custom design, built from scratch
- Multiple design directions to react to, narrowed to one
- The same designer from first call to launch
- Looks great on phone, tablet, and desktop
- Built to show up in Google searches
- 30-day warranty after launch
What’s not in the price — on purpose
- A template that’s been used on other sites
- “Free” hosting that turns into paid hosting later
- A contract that locks you in past launch
- A monthly fee to me — for hosting, maintenance, or anything else
- An SEO or marketing retainer
- A site that needs ongoing care just to stay online
Most local agencies doing custom work start around $10,000.
Most projectsPaid once. Yours from there.
Simpler scopes start at $2,500. Content-heavy multi-section builds run up to $7,500. You’ll know your exact number before you sign anything.
50% at signing, 50% at final approval. Post-launch support billed hourly at $75–$125.
One project
at a time.
Sevra is a small design studio in White Lake, Michigan, working with clients across Metro Detroit and beyond. I’m Bruce — I run it, I answer the emails, and I build the sites.
Most people try to build their own site on Wix or Squarespace first. That path means learning a platform, wrestling with templates, and spending evenings fighting the drag-and-drop editor instead of the work you actually want to do. Your time is better spent on that work. Mine is better spent building your site.
I made a rule for myself: one project at a time, fixed price, no monthly fees. Careful work for people who care about what they’re building. If that sounds like what you’re after, I’d like to hear from you.
— Bruce
Observations,
from the studio.
Thoughts on custom work, platform lock-in, and what owning your site actually means.
What “you own your website” actually means.
What it really means to own your website. Domain, hosting, files, accounts — and what most platforms quietly leave out.
ReadWhat “easy” is actually hiding.
Drag-and-drop made web design feel easy. The decisions are still being made — and where they’re made changes what you end up with.
ReadBuilt in, not bolted on.
“SEO” sounds like one thing. It’s five. Four of them are decisions made at build time — either the site ships with them or it doesn’t.
ReadHonest answers
to fair questions.
Why not just use Wix or Squarespace?
Honestly? If your needs are simple and you enjoy building things yourself, those platforms are fine. What you’re paying me for is a site shaped around your specific situation, a design that doesn’t look like a thousand other ones, and the ability to walk away with the site, domain, and accounts in your name. No template, no monthly fee, no lock-in.
Do I really own the site?
Yes. Your domain is in your name at your registrar. Your hosting account is in your name at Netlify. When our work together is done, you owe me nothing and the site keeps running.
What if I want to edit the site later?
You add me as a team member on your Netlify account for the first 30 days, so any launch-period tweaks or small polish go through me directly. At day 30, you choose: drop to the free plan and go solo, or stay on Pro and keep me as a standing collaborator. Work is billed hourly ($75–$125).
How long does a project take?
Most projects run one to six weeks from signed quote to launch. The biggest variable is how quickly you can get me your content — copy, photos, logo. Projects with everything ready at kickoff finish faster.
Will you help me write the copy?
Depends on the project. You know your own work far better than I ever will, and the words on your site should sound like you. But I’m happy to draft or tighten copy with your direction if that’s the kind of help you need. We’ll talk it through during the quote.
Who do you work with?
Small businesses, individuals, and clubs — the HVAC contractor, the novelist with a book coming out, the running club that wants more than a Facebook page. If your site’s main job is to introduce who you are and invite the right people to get in touch, I can help.
Tell me about
your project.
I reply within two business days, and if we’re a good fit I’ll set up a 30-minute call to talk through scope.
Prefer to email? Write me at info@sevradesign.com.