Observations, from the studio.
Notes on custom websites, the platforms most small businesses choose by default, and what owning your site actually means. Written by Bruce Ross, monthly.
What “you own your website” actually means.
What it really means to own your website. Domain, hosting, files, accounts — and what most platforms quietly leave out.
What “easy” is actually hiding.
Drag-and-drop made web design feel easy. The decisions are still being made — and where they’re made changes what you end up with.
What survives when the platform changes.
Every site has dependencies. The question is which ones are swappable, and which ones take the whole site with them when they fail.